This mood board features the main images and concepts that have inspired my final three t- shirt designs
Friday, 28 November 2014
Friday, 14 November 2014
Extravagant Balloon Logo
This Extravagant balloon logo was created for a company who sell hot air balloon rides to customers. In this logo I wanted to use bold colours and shapes to promote how fun hot air balloon rides are.
Finished Piece
I believe that my finished logo accurately captures the enjoyment you can have in a hot air balloon. By using bright colours for the fire and the balloon I believe this logo will help to sell these hot air balloon rides to customers.
Friday, 7 November 2014
Golden Eagle- Tilt & Shift Blur
Stage 1
My first step for this piece was to add a horizontal tilt and shift blur onto the image of the eagle. I also resized the fade section on the image so the tips of the birds wings are faded. This makes it look like the Eagle is moving at speed.
Stage 2
The second stage of this piece was to add a vertical tilt and shift blur to the Eagle, I believe the use of the vertical tile and shift blur puts the Eagle within a blurred box as this would make it look like the Eagle is travelling at speed.
Finished Piece
My main inspiration for this piece was how majestic the Eagle looks as it flies through the air, this Eagle is so majestic that it takes all the focus away from the rest of the image. Crucially the use of these two tile and shift blurs really captures the majestic nature of the Golden Eagle within a box, also it manages to blur out the rest of this insignificant image and therefore draw all the attention toward the Eagle.
My main inspiration for this piece was how majestic the Eagle looks as it flies through the air, this Eagle is so majestic that it takes all the focus away from the rest of the image. Crucially the use of these two tile and shift blurs really captures the majestic nature of the Golden Eagle within a box, also it manages to blur out the rest of this insignificant image and therefore draw all the attention toward the Eagle.
Usain Bolt- Motion Blur
Stage 1
My first step when creating this motion blur of Usain Bolt crossing the finish line was to add the motion blur onto the original image, this gave the impression that the entire image was moving at speed which is true as it is a still of the 100m final in the 2012 Olympics.
My first step when creating this motion blur of Usain Bolt crossing the finish line was to add the motion blur onto the original image, this gave the impression that the entire image was moving at speed which is true as it is a still of the 100m final in the 2012 Olympics.
Stage 2
My next step was to add an iris blur to the image, originally I felt that the motion blur didnt add enough emphasis on Usain Bolt because the entire image has been blurred to the same effect and therefore Usain Bolt doesnt stand out as the elite athlete.
My next step was to add an iris blur to the image, originally I felt that the motion blur didnt add enough emphasis on Usain Bolt because the entire image has been blurred to the same effect and therefore Usain Bolt doesnt stand out as the elite athlete.
Stage 3
The next step I took was to resize the iris blur over Usain Bolt so that the emphasis is put on Bolt specifically as opposed to anybody else in the image.
The next step I took was to resize the iris blur over Usain Bolt so that the emphasis is put on Bolt specifically as opposed to anybody else in the image.
Finished Piece
My main inspiration when creating this piece (alot like my Leo Messi piece) was the fact that exceptional athletes such as Usain Bolt can stand out even when he is surrounded by some of the worlds top sprinters. I believe the motion blur in this image manages to portray the speed of the event and how incredible these sprinters are because the motion blur makes it seem as if the speed of the athletes cannot be accurately tracked by the human eye. I didnt think the motion blur was enough to add to the image so I felt that I could really add emphasis to a person in this image through the use of an iris blur. I believe the addition of the iris blur adds more speed and emphasis to the great athlete Bolt, crucially the motion blur adds speed to the overall image and the iris blur adds more speed to Usain Bolt as he is wining the race and therefore he is clearly moving faster than the other competitors.
Lionel Messi- Elipse Blur
Stage 1
My first step in creating my Lionel Messi blurred image was to insert the iris blur into the original image
Stage 2
The second step in creating this image was to resize the iris blur on the image so I can fit Messi into the iris and therefore blur all the Real Madrid players in the background.
Stage 3
The third step in creating this image was to resize the iris from an oval shape to a rectangle with rounded edges, I believe that the rectangle could fit all of Lionel Messi inside whilst blurring out the Real Madrid players as opposed to the oval shape.
Stage 4
The fourth stage in creating my blurred image was to resize the midpoints within the rectangle. These midpoints affect the fade within the image and I felt that the image would look better if the vibrant Lionel Messi faded into the blurred out Real Madrid players.
Finished Piece
The main thing that affected my thought process as I was creating this image was how a certain person can stand out in a crowd and I used the idea of football to highlight this idea, because Lionel Messi is a special individual and that is why he stands out against the crowd. During this process I learnt how to use the iris blur tool well because I have used it to highlight the special player Lionel Messi as he showcases his talent by dribbling past the helpless Real Madrid players. This piece is my favourite out of all 3 image blurs because it really appeals to me personally as football inspires me and Lionel Messi is one of the best footballers in the world and therefore he is one of the most inspiring people in the football world.
Friday, 31 October 2014
Copyright, moral rights and intellectual property in design industry.
Calum Rogers 31/10/204
Legislation
Copyright is the exclusive legal right that is given to the originator for a fixed number of years, to print, publish, perform, film, or record literary, artistic, or musical material. Copyright impacts the design process as this means that people need to make sure that once they have created an original design then they will need to get it copyrighted before a competitor steals their designs.
Moral rights are rights given to the creators of copyrighted works that is generally recognized in civil law jurisdictions and in some common law jurisdictions. Moral rights include the right of attribution, the right to have a work published anonymously or pseudonymously and the right to the integrity of the work. Moral rights impact the design process as it gives more power to the creators of copyrighted works more power in law, because the creators of copyrighted works now have the power publish anonymously or pseudonymously and the right to the integrity of their own work.
Intellectual property rights are legally recognized exclusive rights to creations of the mind. Intellectual property law states that, owners are granted certain exclusive rights to a variety of intangible assets, such as musical, literary, artistic works, discoveries, inventions, words, phrases, symbols and designs. Common types of intellectual property rights include copyright, trademarks, patents, industrial design rights, trade dress and in some jurisdictions trade secrets. Intellectual property rights impact the design process as the owners of intellectual property have more power within the law, because the owners of intellectual property are given exclusive rights to their designs and this gives them complete control over their intellectual property.
Copyright does not protect names in their own right, but trading names will automatically be subjected to 'passing off' rules. Passing off legislation is designed to prevent people or companies from poaching trade from a competitor by presenting itself in a way that makes their customers believe that they are dealing with the more established company, therefore the passing off legislation protects companies names as it prevents other companies from using the name of a more established company to increase their business. A logo that includes artistic artistic or design elements is legally seen as being a work of artistic creation and therefore is protected under copyright law. A copyright is an automatic international right, therefore it follows that unauthorized copying of a logo would be an infringement.
The Privacy Act is a law which regulates the handling of personal information about individuals including, the collection, use, storage and disclosure of personal information. The Privacy Act impacts market research activity as it will make it harder for a company to identify a target market because when a business conducts market research they want to find out what group of people would buy their new products and clearly the Privacy Act could prevent people from identifying their target market as the collecting and handling of personal information is being regulated. Another legislation that was drafted to protect the personal information of people is the Data Protection Act 1998, the Data Protection Act controls how peoples personal information is used by businesses or other establishments. The Data Protection Act provides strict guidelines for how to use a persons personal information e.g. personal information should be kept for no longer than it is absolutely necessary and personal information should be used in a way that is adequate, relevant and not excessive. The Data Protection Act also impacts market research activity as businesses are limited to how they can use the information they collect in their market research. Crucially the Data Protection Act provides stronger legal protection for more sensitive information e.g. ethnicity and health. This increase in stronger legal protection for information such as ethnicity could make it harder for a company to identify a specific target market, also a company could possibly end up insulting a certain ethnic background with a new product if they have not put in extensive market research to that ethnic background.
Ethical Issues
One of the main ethical issues that impacts the design industry is to take advantage of clients, occasionally a designer will be given the privilege to work with a client that is generally very agreeable and positive with what you have to say. Crucially the ethical issues lies in how a designer would deal with such an agreeable client as it is very tempting for some designers to take advantage of their goodwill. These clients specifically may not complain if a designer misses a deadline or doesn't do everything they are asked to do and they will still pay on time. Clearly it would be ethically wrong to not focus all your effort on this client just because he wont complain, also it would be ethically wrong to focus all your time and energy on a bad client just because he is constantly complaining about your work and asking for it to be changed. Another fairly obvious ethical issue within the design industry is that of overcharging, for the most of the time a client wont know how much time/effort you put into their specific project and therefore they will not be able to forecast the bill that you will charge them for their work, clearly this means you could potentially charge more than a your standard charge because the client has no idea how much the bill will be. Another ethical issue could be using another design as a form of template for your design, this could involve a website designer seeing a website that they like and deciding to use the design of that website as a template on which to design a new website. It is unlikely that this infringes any copyright law as the designer has adapted the design to fit his new website however the designer still used another designers website as inspiration for his new website.
As a designer one of the key issues that can affect me is that a client may not provide you with the necessary images or pieces of information to use when I am creating a website, this means that if I were to start designing a new website for a client then I will require information about their company and images of them to put on their new website, This is a key problem that effects me most days and the most common solution is to simply use stock images and create generic pieces of text and to avoid any specifics about the company. Unfortunately this solution is not popular amongst everyone, specifically clients as they do not appreciate the fact that I am not being specific towards their company and therefore clearly they are not getting what they pay for as they expected a website that sells their company and their product, therefore the use of stock images and generic pieces of text do not sell their company specifically. However the main problem is that I am not being supplied with the relevant information and therefore I am having to design a website with only the information I have available to me and this often upsets the client. Another key issue that affects me in the design industry is what should we do for the client's budget, this means that the amount of work I do for a client depends on how much money they are paying us. Crucially if a new client decides to pay us £5 a month for our services then I will design them a new website from scratch but I may not go the extra mile to make sure their website is as nice as the website I designed for our client that pays us £50 a month. If a client paid us £50 a month then I would probably make that project my top priority and ensure that the website I designed meets all of their demands. Whereas if a client is only paying us £5 a month then im not sure he is really paying for my complete undived attention on his website and therefore I believe I am asked to spend more time on the client's website that pays us more money. I believe the idea is, if I build a good website for the client then we can ask him to increase his budget and in return I will spend more time on his website and I will work to make sure his website gets on to page 1 of Google, alot like the client who pays £50 a month's website.
Copyright, moral rights and intellectual property in design industry.
Legislation
Copyright is the exclusive legal right that is given to the originator for a fixed number of years, to print, publish, perform, film, or record literary, artistic, or musical material. Copyright impacts the design process as this means that people need to make sure that once they have created an original design then they will need to get it copyrighted before a competitor steals their designs.
Moral rights are rights given to the creators of copyrighted works that is generally recognized in civil law jurisdictions and in some common law jurisdictions. Moral rights include the right of attribution, the right to have a work published anonymously or pseudonymously and the right to the integrity of the work. Moral rights impact the design process as it gives more power to the creators of copyrighted works more power in law, because the creators of copyrighted works now have the power publish anonymously or pseudonymously and the right to the integrity of their own work.
Intellectual property rights are legally recognized exclusive rights to creations of the mind. Intellectual property law states that, owners are granted certain exclusive rights to a variety of intangible assets, such as musical, literary, artistic works, discoveries, inventions, words, phrases, symbols and designs. Common types of intellectual property rights include copyright, trademarks, patents, industrial design rights, trade dress and in some jurisdictions trade secrets. Intellectual property rights impact the design process as the owners of intellectual property have more power within the law, because the owners of intellectual property are given exclusive rights to their designs and this gives them complete control over their intellectual property.
Copyright does not protect names in their own right, but trading names will automatically be subjected to 'passing off' rules. Passing off legislation is designed to prevent people or companies from poaching trade from a competitor by presenting itself in a way that makes their customers believe that they are dealing with the more established company, therefore the passing off legislation protects companies names as it prevents other companies from using the name of a more established company to increase their business. A logo that includes artistic artistic or design elements is legally seen as being a work of artistic creation and therefore is protected under copyright law. A copyright is an automatic international right, therefore it follows that unauthorized copying of a logo would be an infringement.
The Privacy Act is a law which regulates the handling of personal information about individuals including, the collection, use, storage and disclosure of personal information. The Privacy Act impacts market research activity as it will make it harder for a company to identify a target market because when a business conducts market research they want to find out what group of people would buy their new products and clearly the Privacy Act could prevent people from identifying their target market as the collecting and handling of personal information is being regulated. Another legislation that was drafted to protect the personal information of people is the Data Protection Act 1998, the Data Protection Act controls how peoples personal information is used by businesses or other establishments. The Data Protection Act provides strict guidelines for how to use a persons personal information e.g. personal information should be kept for no longer than it is absolutely necessary and personal information should be used in a way that is adequate, relevant and not excessive. The Data Protection Act also impacts market research activity as businesses are limited to how they can use the information they collect in their market research. Crucially the Data Protection Act provides stronger legal protection for more sensitive information e.g. ethnicity and health. This increase in stronger legal protection for information such as ethnicity could make it harder for a company to identify a specific target market, also a company could possibly end up insulting a certain ethnic background with a new product if they have not put in extensive market research to that ethnic background.
Ethical Issues
One of the main ethical issues that impacts the design industry is to take advantage of clients, occasionally a designer will be given the privilege to work with a client that is generally very agreeable and positive with what you have to say. Crucially the ethical issues lies in how a designer would deal with such an agreeable client as it is very tempting for some designers to take advantage of their goodwill. These clients specifically may not complain if a designer misses a deadline or doesn't do everything they are asked to do and they will still pay on time. Clearly it would be ethically wrong to not focus all your effort on this client just because he wont complain, also it would be ethically wrong to focus all your time and energy on a bad client just because he is constantly complaining about your work and asking for it to be changed. Another fairly obvious ethical issue within the design industry is that of overcharging, for the most of the time a client wont know how much time/effort you put into their specific project and therefore they will not be able to forecast the bill that you will charge them for their work, clearly this means you could potentially charge more than a your standard charge because the client has no idea how much the bill will be. Another ethical issue could be using another design as a form of template for your design, this could involve a website designer seeing a website that they like and deciding to use the design of that website as a template on which to design a new website. It is unlikely that this infringes any copyright law as the designer has adapted the design to fit his new website however the designer still used another designers website as inspiration for his new website.
As a designer one of the key issues that can affect me is that a client may not provide you with the necessary images or pieces of information to use when I am creating a website, this means that if I were to start designing a new website for a client then I will require information about their company and images of them to put on their new website, This is a key problem that effects me most days and the most common solution is to simply use stock images and create generic pieces of text and to avoid any specifics about the company. Unfortunately this solution is not popular amongst everyone, specifically clients as they do not appreciate the fact that I am not being specific towards their company and therefore clearly they are not getting what they pay for as they expected a website that sells their company and their product, therefore the use of stock images and generic pieces of text do not sell their company specifically. However the main problem is that I am not being supplied with the relevant information and therefore I am having to design a website with only the information I have available to me and this often upsets the client. Another key issue that affects me in the design industry is what should we do for the client's budget, this means that the amount of work I do for a client depends on how much money they are paying us. Crucially if a new client decides to pay us £5 a month for our services then I will design them a new website from scratch but I may not go the extra mile to make sure their website is as nice as the website I designed for our client that pays us £50 a month. If a client paid us £50 a month then I would probably make that project my top priority and ensure that the website I designed meets all of their demands. Whereas if a client is only paying us £5 a month then im not sure he is really paying for my complete undived attention on his website and therefore I believe I am asked to spend more time on the client's website that pays us more money. I believe the idea is, if I build a good website for the client then we can ask him to increase his budget and in return I will spend more time on his website and I will work to make sure his website gets on to page 1 of Google, alot like the client who pays £50 a month's website.
Friday, 17 October 2014
Turbulent Bird logo
This is my finished Turbulent Bird logo, the turbulent bird is a new roller coaster that can feature in leisure parks such as Alton Towers or Thorpe park. This logo depicts a carriage shaped like a bird on the tracks of a roller coaster with the name of the roller coaster written across the carriage in a bold and dramatic font.
I believe the most exciting factor of this Turbulent Bird logo is the font I have selected to display the name of the roller coaster. I believe this choice of font really highlights the excitement and danger of the new Turbulent Bird roller coaster, therefore I believe the font selected on this logo really helps to sell the experience of the Turbulent Bird roller coaster.
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